I was just musing over how incredibly annoying ads are these days… and then Heineken’s ‘The Date’ concept burst onto the scene. (Well, OK… ‘my awareness’. It’s been on ‘the scene’ for a good while already).
It’s AWESOME.
It takes some kind of bollywood-meets-bond, meets circus, meets date-movie memeplex and manages to create something immersive and engaging from it all. The joins between the borrowed ideas are seamless, and the cross-cultural slant is just a breath of fresh air. The two characters at the center of the action move the world’s tiniest story forward, from one moment to the next, and the miniature plot unfolds within the tight temporal constraints yet nothing feels squeezed at all (in fact, the shorter edits of the ad work even better). So we accept this gorgeous epic, compactified as it is in every possible dimension and yet remaining as engaging as any well-made marathon flick… Continue reading
So, when trundling along between the movator lanes at the airport (San Francisco), what do you expect to see? OK, what do you totally not expect to see? A totally awesome exhibit on the history of television, that’s what… right smack dab in the middle of the thoroughfare between the security-heads and the gate you’re supposed to wait patiently at.
In the ‘
“…that’s me in the spotlight, losing my religion…”
Those with a capitalist cheerleading bent might want to put down the pom-poms and statistics and fancy charts for just a moment – lay people are speaking.
I don’t have an iphone. I do however (at the time of writing) have the latest ipod touch and I had gotten used to it before I decided to buy an android phone (Samsung Galaxy S2).
In the computing / computable universe worldview, the universe is akin to a giant computation.