In the first post of this tiny series, I basically just oriented myself to the topic and declared my stance on social media to begin with! In this post I look at how social media at work can attempt to make itself relevant, and hopefully quantifiably so.
As I have always said, social media needs to grind gears with reality at some point or another (as in fact, ALL enterprises must), otherwise it is just hot air. It’s interesting to note, then, that Microsoft Sharepoint*, of all things, is doing rather well in this space.
Since stitching together (admittedly it’s OWN) apps has always been the bread and butter of microsoft’s strategy, this learned intra-operability is definitely helping them, now that they’ve staked their position in the enterprise social media (and cloud computing) space. Existing business apps have, one would hope, a positive business impact (otherwise giant corps wouldn’t spend so much money on licenses for the same). In short, such apps are provably useful, and a social media platform that hooks up with these and similar existing business apps anchors itself in the realm of established usefulness. Continue reading →