Analytics : retro-fitting measurability – part 1

Measurability operates over an incredible range. It’s the ‘gravity’ of the metrics universe. Why do I say so? Because it is a quality attribute that manifests itself at business-level decision-making, without being constrained to that realm in the least. Measurability permeates everything; it goes past the business level, down through engineering and development activities, and …

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"Unsupervised thinking"? Nothing new.

I was looking at some promo blurbs for marketing and web-analytics, discussing how to formalise testing for optimal conversion rates on order forms. (‘Conversion’ usually means the completion of an e-commerce transaction, resulting in a sale). One phrase in particular tickled me when I came across it: “unsupervised thinking”. As in, we really don’t want …

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